BIZ DESIGN | ESTUDIO HB
Estudio HB lost its identity over the years. The only part of its brand that lasted was a business card with the logo. A new partner was coming in to the partnership and they hired biz design to help them rebrand the studio. We developed a whole brand kit so they could start this changing process.
THE BUSINESS
An architect can participate in a project a lot of different ways, but they have a hard time marketing themselves. We helped them to structure their services into four categories.
REFERÊNCIA HB
PROJETO HB
COMPLETO HB
CONSULTORIA HB
BRANDING MATERIALS
We developed a set of really useful materials for the studio, comprehending business cards, technical project stamps, envelope stickers, business offer models and a website. And we also developed a brand application manual.
MINI PORTFOLIO
In order to develop the right materials for the studio, we used our network to interview potential clients, providers and other architects. It was soon in the way when we understood that clients and architects live in an oversharing relationship, generally using Whats App. We then created a special version of the portfolio so the users could share it with their families and friends through the app.
